Abstract
In today's erahe media pattern and communication form are undergoing drastic changes, and the trend of integrated media development is constantly strengthening. For traditional TV news programs, opportunities and challenges coexist. We must seize the opportunity of short videos, use new media platforms to innovate and continue to develop. This article takes "The Anchor Talks Lianbo" as an example, and points out that the current traditional TV news programs have serious content homogeneity, single media, and lack of interaction with audiences. In order to explore the breakthrough and innovation of TV news programs in the context of media integration by transforming discourse expression, linking discourse platforms and discourse content.
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