Abstract
The objective of this study was to measure the degree of innovation of micro and small enterprises (MSEs) in the state of Sergipe. For this purpose, we conducted a survey of 1,260 MSEs that participate in the Local Innovation Agents Project of SEBRAE (Brazilian Service to Support Micro and Small Enterprises) in Sergipe, among firms in the food, civil construction, lumber and furniture, health, and textile and apparel sectors. The tool used to measure innovation was the innovation radar, developed by Sawhney, Wolcott & Arroniz (2006), which uses 12 dimensions: offerings, platform, customers, solutions, relationship, value capture, processes, organization, supply chain, presence, networking and brand. This tool was complemented by the innovation ambience dimension of Bachmann & Destefani (2008), because an organizational climate propitious to innovation is a prerequisite in companies. Among the results were that the average degree of innovation of the MSEs in Sergipe was 2.01, which indicates still incipient innovation in the sample of firms analyzed.
Highlights
The objective of this study was to measure the degree of innovation of micro and small enterprises (MSEs) in the state of Sergipe
According to Robertson, Casali & Jacobson (2012), the creation of an integrated and dynamic innovation environment by MSEs mainly depends on modifications of their processes, since these are responsible for changes that affect innovation, from creation of an idea to its development and launch
8 CONCLUSIONS The aim of this study was to analyze the innovation level of micro and small enterprises located in the state of Sergipe
Summary
In Brazil, despite the importance of MSEs to the nation’s economy, there is no consensus on classifying these companies. According to the most recent statistics, there are 6,120,927 MSEs in Brazil, or 99% of the total number of business establishments (SEBRAE; DIEESE, 2011). In 2010, MSEs employed 14,710,631 people, 51.63% of all jobs in the formal sector (SEBRAE; DIEESE, 2011). The sectors with the greatest number of jobs were services, commerce and transformation industry, in that order. Firms employing up to four workers were responsible for 56.1% of the total number of jobs in September 2011. These figures confirm the relevant role of MSEs to generate jobs in the country (SEBRAE, 2011). The most important sector is commerce, with 55.6%, followed by services with 28.5%, industry with 10.1% and construction with 5.8% (Table 3). 40,569 (41%), followed by services with 28,363 (28.7%), industry with 17,232 (17.4%) and construction with 12,726 (12.9%)
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