Abstract
Humanistic design is a continuous progress design concept with the needs of the society, the purpose of humanistic design is to supply products continuously to meet people's increasing material and cultural needs. This paper describes the design concept of the humanistic content, the germination of the humanistic design in men's fashion industry from a historical point of view of China, makes an analysis of development opportunities of the humanistic design from macroeconomic and the consumer market, and specifically points out that the trend of men's design innovation of China, sums up the necessity of persisting to the humanistic design thinking to guide for men's product design.
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