Abstract
Nowadays, the new media technology represented by the Internet has been outstanding in the work of ideological politics in colleges and universities, which has an important impact on the work in colleges and universities. Short video technology is becoming very popular in the society. It has gradually become one of the entertainment ways of contemporary undergraduates. When ideological and political work is carried out in colleges and universities in the new media environment, the short video recommendation model is combined with the characteristics of new media to put forward innovative ideas of the work of ideological politics in colleges and universities. This paper summarizes the development of short video and analyzes the Countermeasures of Ideological and political work innovation in colleges and Universities in the new media environment.
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