Innovation of Development Model for Health-Preserving Tourism in Yunnan Province, China

Abstract

The development of health-preserving tourism has become a new trend in the tourism industry, and it has played an important role in promoting social and economic development. Yunnan Province, located in southwestern China, has abundant tourism resources and a long history of traditional medicine and health preservation practices. In recent years, Yunnan Province has made significant efforts to develop health-preserving tourism, and it has achieved remarkable results. However, there are still challenges that need to be addressed, such as the lack of innovation in the development model and the need for better integration of traditional medicine and modern medical practices. This paper aims to explore the innovation of the development model for health-preserving tourism in Yunnan Province. The innovative development model for health-preserving tourism in Yunnan Province should focus on three key areas: product development, marketing, and supporting services. In terms of product development, Yunnan Province should focus on the integration of traditional medicine and modern medical practices to develop new health-preserving tourism products that meet the needs of different tourists. In terms of marketing, Yunnan Province should strengthen its brand image and develop targeted marketing strategies to attract different types of tourists. In terms of supporting services, Yunnan Province should improve the quality of tourism services and infrastructure, such as transportation, accommodation, and medical facilities. The innovation of the development model for health-preserving tourism in Yunnan Province has significant implications for the tourism industry and the local economy. The findings of this study provide insights for policymakers, industry practitioners, and researchers to promote the sustainable development of health-preserving tourism in Yunnan Province and other regions.