Abstract
The importance of new product development (NPD) and innovative capabilities in marketing, innovation, and business strategy has been recognized by management and researchers. Knowledge management and organizational capabilities have also been explored and evaluated by researchers and practitioners. However, the current literature shows a lack of connection between NPD, innovative capabilities, integrated shared knowledge, and organizational capabilities. Also, there is limited knowledge on the impact and the contribution of the integrated shared knowledge and the organizational capabilities to the firm's success, performance, and sustainability. This study aimed to determine if there is a link between NPD and innovative capabilities, integrated shared knowledge, and the organization's capability. The purpose of the research is to explore how shared knowledge and the organization's capabilities influence and contribute to NPD, innovative capabilities, and innovative management. A qualitative, multi-site case study through one-on-one, in-depth interviews with primary decision-makers from technology and innovative companies located in Texas State in the USA is employed. The primary research question that guided the project is: How do shared knowledge and the organizational capabilities that influence NPD and innovative capability contribute to the firm's success, performance, and sustainability? Respondent interviews have been imported and analyzed through NVivo qualitative data analytics software. Findings have been determined using NVivo 11 through theme analysis. A key finding is that shared knowledge and the organization's capabilities are linked and critical for NPD's success and innovative capabilities. A set of recommendations for future researchers is proposed.
Highlights
The importance of new product development decisions in business strategy has been2021, Vol.8, No.1 recognized by strategy researchers and business leaders (Lin & Chen, 2008)
This multi-site case study focused on gathering information and data from qualified participants within the field on new product development (NPD) and innovative capability about the role of the shared knowledge and the organization's capabilities regarding their contribution to the firm's success, performance, and sustainability
The results and findings of this study are significant to the field of innovation management because it aims to better understand the factors that impact the success of NPD and innovative capability and consider new factors that are deemed essential for innovative firms
Summary
The importance of new product development decisions in business strategy has been2021, Vol., No.1 recognized by strategy researchers and business leaders (Lin & Chen, 2008). There is a substantial amount of research regarding NPD and innovative capability and its effects on the firm's sustainable competitive advantage (Ernst, 2002; Zhang, 2012). Existing literature ignores the role and the impact of shared knowledge and the organization's capabilities on NPD and innovative capabilities and their contribution to the firm's success, performance, and sustainability (Lin & Chen, 2008). Current literature fails to address the influence of shared knowledge and the organization's capabilities on managerial innovation-decision and strategic planning related to NPD and innovative capabilities (Kahn, Barczak, & Moss, 2006, 2012; Vinayak & Kodali, 2014). To determine the role of shared knowledge and the organization's capabilities on NPD and innovative capabilities, the researcher has conducted a multi-site case study that involved interviewing primary decision-makers from technology and innovative companies located in Texas (TX). The advancement of technology and communication and the increasing level of global competition caused industries and manufacturers to emphasize innovation and new products (Xu et al, 2010)
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