Abstract

Prologue Shlomo Maital and D V R Seshadri PART ONE: STRATEGIES AND CONCEPTS FOR INNOVATION The Innovation Imperative: Why Innovate? The Innovation Portfolio: What to Innovate? The Innovation Voices: How to Innovate? The Innovative Mind: Who Innovates? PART TWO: TOOLS FOR PROFIT AND GROWTH Price-Cost-Value Hidden Costs, Hidden Benefits Trade-Offs: Optimizing and Eliminating Them Cost Functions: 'Survival of the Fittest' People, Knowledge and Machines: In Search of a Free Lunch Scale and Scope: Scaling Markets of One Learning Curves Are Made, not Born Where is the Money? Markets and Demand-Driven Innovation Calculating Risks: Decision-Making in an Uncertain World Competing by Collaborating Epilogue: Ten Essential Tools Index

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