INNOVATION MANAGEMENT CHAIN: PROPOSAL FOR INNOVATION MANAGEMENT PROCESS WITH SYNERGY BETWEEN IDEATION, CORPORATE ACCELERATION AND PROJECT MANAGEMENT

Leandro Pinheiro Cintra

doi:10.5752/p.2236-0603.2020v10n19p28-41

Abstract

The aim of this article is to discuss the innovation management within the corporate context, with an organizational structure dedicated to manage corporate innovation, called Innovation Management Office. The organizational structure for innovation management is presented connected with the corporate entrepreneurship process, as an opportunity to enhance the results of a search process results through innovation. The innovation management process is coordinated since the ideation stage, passing through the corporate acceleration process to develop and validate a set of prioritized ideas and then implemented using project management best practices, after an innovation and strategic portfolio of projects selected and balanced in the organization. After all, it is shown the Innovation Management Chain including all these stages. The methodology used was bibliographical research, with survey of the literature of the issue. This article was presented as relevant in a strong demand environment for innovation management in organizations and at the same time the shortage of literature on corporate entrepreneurship and Innovation Management Office.

Highlights

Innovation is a construct with diverse definitions, which translates into the conversion of knowledge and ideas into new or improved products, processes or services to gain competitive advantage
The definition used by Tidd et al (2015) for innovation is: "all beneficial change for the organization, being a fundamental condition for companies to realign their level of competitiveness towards their environment for sustainable success." Managing the innovation process in organizations is the field of innovation management that has not been widely researched and applied in practice yet (LENDEL et al, 2015)
Innovation management should be linked to the organization's corporate governance context, to monitor performance and effectiveness, and to create elements that support the innovation process in organizations, which involves governance roles in the perspective of approval and sponsorship (BELLOC, 2012; O'SULLIVAN, 2000)

Summary

INTRODUCTION

Innovation is a construct with diverse definitions, which translates into the conversion of knowledge and ideas into new or improved products, processes or services to gain competitive advantage. Innovation could be set as a process of transforming an opportunity into a new idea and using it as widely as possible. The definition used by Tidd et al (2015) for innovation is: "all beneficial change for the organization, being a fundamental condition for companies to realign their level of competitiveness towards their environment for sustainable success." Managing the innovation process in organizations is the field of innovation management that has not been widely researched and applied in practice yet (LENDEL et al, 2015). Innovation management must take into account the changes required in companies to provide an open environment that conducts to creativity and learning based on honest error

Leandro Pinheiro Cintra

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