Abstract
Innovation takes strength as a possible solution for the organizations thrive in a turbulent market. The video game market, strongly linked to new technologies, is highly competitive. Nintendo led the global video game market with NES and SuperNintendo in 90s. However, their later releases were not enough to maintain the leadership of the past in the face of new competitors such as the Playstation (Sony) and the Xbox (Microsoft). Its market leadership was only resumed after the launch of the Wii console, with its innovative way of play, which resulted in big sales and the emergence of a never-before-buying public interested in this type of product. The aim of this paper is to study in the standpoint of innovation, which have contributed to the success of the Nintendo Wii console and helped Nintendo to return to the rank of number 1 in the world of videogames.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
