Abstract
This paper proposes an investigation of the trend concerning both to innovation in the field of retail trade and involvement of technology in streamlining the purchasing process, starting from the example given by Amazon- that is, implementing artificial intelligence and sensor-based systems in cashless stores, Amazon Go. The purpose of this scientific approach is to understand the influence of technological developments within the retail field and to analyze the current state of innovation in this industry for a possible shaping of the future buying experience.
Highlights
Technological advances in recent years have led to many improvements in various industries, reshaping them under the influence of strong innovation
This paper proposes an investigation of the trend concerning both to innovation in the field of retail trade and involvement of technology in streamlining the purchasing process, starting from the example given by Amazon- that is, implementing artificial intelligence and sensor-based systems in cashless stores, Amazon Go
To stay competitive and to be able to survive in this diverse environment, marked by continuous changes, retailers must innovate by adopting new technologies with a positive impact on the retail industry (Oasthuizen, 2020)
Summary
Technological advances in recent years have led to many improvements in various industries, reshaping them under the influence of strong innovation. The world of retail is no exception, where the impact of technological evolution plays a very important role in moderating the constant changes which occur in the field This evolution has shaped the concept of retail over time through the implementation of internet-based technologies, which have given companies the opportunity to reach customers through new ways (eg Google AdWords), revolutionize supplies, manage orders and deliveries and apply radical business models (e.g., Netflix, Amazon). These changes have directly affected consumers, who are in a position to interact with each other through blogs and forums, social networks, with the possibility of adding reviews of products and services (Varadarajan et al, 2010). Bulletin of the Transilvania University of Braşov Series V Vol 14 (63) No 2–2021
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