Abstract

Findings: The study reveals how a private company in supply power has been successfully generating and supplying energy across the country while also complying with environmental and ethical standards. The company has assimilated relevant technology and resources; and developed skilled and knowledgeable professionals. Currently, the company is confronting competitive pressure as the number of new competitors are increasing in this sector. Government also creates pressure by bringing unpredicted changes in regulatory norms. Overall, the prospect for investment in power sector is high as the demand for electricity is increasing because of emerging industrialization.

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