Abstract
This research investigates innovations in political communication strategies through a qualitative approach, focusing on the influence of campaign messages in the context of general elections in Indonesia. Through content analysis of campaign messages, this research identifies the main themes, framing strategies, and rhetoric used to influence voter perceptions. The findings of this research have practical implications for designing more effective campaign strategies, increasing more informed voter participation, and contributing new thinking to political literature and political marketing in Indonesia.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
