Innovation in Business Management: The Key To Success in the Digital Age

Abstract

The development of the business world cannot be separated from digitalization or the era of information technology, especially the presence of the internet. The digital world and the internet bring significant changes and influences on business management today. Therefore, innovation in managerial processes is needed to survive in this fast-paced era. This results in business management, both micro and macro scale, it is necessary to adapt to the digital world and the internet. One of the innovations that can be done is to use digitalization in every aspect of business management. Therefore, this study aims to discuss the urgency of digitalization in business management in order to produce an adaptive and survivable business. This research is qualitative research with a literature study approach. The literature obtained comes from published journal articles and articles from the websites of agencies relevant to the discussion. The results showed that innovation in the form of digitalization can affect various aspects of business management such as marketing management, operational management, to human resource management. Digitalization in business management is indeed a challenge because it requires deepening the digital world in order to be able to use it for better business management