Abstract
This study aimed at analyzing the influence of the innovation culture in innovation performance of products and processes in the textile industry of Vale do Itajaí – SC. The study is characterized as causal, survey and quantitative. The sample included 287 respondents. Data were analyzed by structural equation modeling. A positive ratio between culture of innovation and performance in innovation of products and processes was realized. It was found that innovation culture has greater influence on the process than on the product, and that the size of the organization does not influence the performance in product and processes innovation for the sample studied.
Highlights
The textile sector is traditional in the global industrial segment (IEMI, 2004) and its growth depends on the industry ability to innovate its products using advanced and flexible processes, focusing on the organizational structure and business practices in competitiveness (Euratex, 2004)
Attempts to innovate in the textile chain are timid and based on purchase of machinery and equipment, which weakens the chosen competitive strategy giving space to imported products
Innovation is the basis for economic growth and can be a source of sustainable competitive advantage, being fundamental for organizations that want to remain in focus in the market
Summary
The textile sector is traditional in the global industrial segment (IEMI, 2004) and its growth depends on the industry ability to innovate its products using advanced and flexible processes, focusing on the organizational structure and business practices in competitiveness (Euratex, 2004). The sector faced competition from countries like China and Vietnam and with this, textile companies have been forced to make changes in their organizational structure, forms of production and work organization, as well as in the processes of technological innovation (Silva Filho & Queiroz, 2010). Attempts to innovate in the textile chain are timid and based on purchase of machinery and equipment, which weakens the chosen competitive strategy giving space to imported products. Innovation is the basis for economic growth and can be a source of sustainable competitive advantage, being fundamental for organizations that want to remain in focus in the market. It is implicit in the literature that one of the factors that can stimulate the propensity to innovate is the organizational culture (Martins & Terblanche, 2003; Tushman & O’Reilly, 1997)
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