Abstract
The 21st century territorial competition has become a contest between economic realities able to compete locally and globally. The proposal for innovative products and services seems to be the right way for companies who want to enter in this context as protagonists. This paper analyzes the data about a region of southern Italy, Apulia, trying to figure out what could be the importance of technological innovation on the performance of individual companies; the causes of the lack of innovation in Puglia and possible strategies to exit by this stage of impasse will be investigated.
Highlights
With a prominent and strategic position in the Italian peninsula, Apulia Region covers an area of 19.357,9 square kilo-meters distributed as follows: 53.3% on a plain, 45.3% on a hillside setting and the remaining 1.4% on a mountainous terrain, making it, the less mountainous region of Italy
To the underground economy one has to add the wound of Illegal employment in Apulia, which is approximately at 21% compared to the Italian average of 13.5% [2]
According to data published by the Bank of Italy in 2011 [6], in Apulia region productivity (46.9%) is lower than the Italian average (56.5%)
Summary
With a prominent and strategic position in the Italian peninsula, Apulia Region covers an area of 19.357,9 square kilo-meters distributed as follows: 53.3% on a plain, 45.3% on a hillside setting and the remaining 1.4% on a mountainous terrain, making it, the less mountainous region of Italy. It will be necessary to start from the analysis of the GDP, Gross Domestic Product, which expresses the total value of final goods and services produced within a nation (in this case within a region) over a period of time, usually one year[1]. In this regard it should be noted that the choice lies with the GDP as it is certainly the most significant of the meters: it summarizes the status of an economic system by measuring the trend both in the process of expansion and in the phase of regression. It will highlight the role that technological innovation has for a concrete development of the territory
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