Abstract
Facing growing competitiveness, innovation management in companies providing IT services has taken on a strategic and tactical design, a fact that can generate competitive advantages and reduce risks. The goal of this research is to identify parameters that are applicable to innovation management in the services field of IT companies. For research strategies, we carried out a literature search referring to innovation concepts, followed by a documentary research concerning the studied company’s processes. For research technique applied to the strategies adopted, we performed a qualitative assessment based on a questionnaire using the social scale of attitudes amongst employees working in an IT company’s services field. For the study’s main theoretical structure, we analyzed the concepts of innovation based on classical texts, which add up to a panel on innovation as an increasingly important factor in the economic scenario, besides crucial issues referring to the operation and implementation of innovation within enterprises. The results point to different elements capable of delivering value to IT businesses through innovation management. We concluded that, even in companies that already have pre-existing processes for dealing with the topic "innovation", there may be room for creating a process applied to innovation management. Our contribution, in this way, was to create added knowledge concerning the theory associated with aspects of innovation and the economic sectors linked to the provision of IT services.
Highlights
The growing impact of globalization on the lives of organizations, a necessary phenomenon when obtaining economies of scale, has required and resulted, increasingly, in the standardization of products, services, processes, marketing initiatives and organizational structures
The main problem of this case study is: What elements are key to the innovation management process aimed at encouraging new businesses in the field of services within Information Technology (IT) companies?
When answering the main research question
Summary
The growing impact of globalization on the lives of organizations, a necessary phenomenon when obtaining economies of scale, has required and resulted, increasingly, in the standardization of products, services, processes, marketing initiatives and organizational structures. The 1990s were marked in history as a period in which the companies participating in this new global scenario carried out unprecedented and massive investments in the development, implementation and maintenance of information systems Despite this scenario, research carried out over recent years has pointed to different conclusions concerning the value of IT investments for organizations (BRYNJOLFSSON, HITT, 2000; KRAEMER, DEDRICK, 2001). In the IT business solutions and services field, standardization of applications to support business management requires strict control of the versions’ roadmap, a fact that can be observed mainly concerning mature and stable solutions
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