Abstract
In recent years, the Internet has driven the rapid expansion of the coffee industry. The organic integration of coffee and the Internet has also brought many benefits to the coffee industry and the coffee industry into the new retail era. Taking Luckin Coffee as an example, this article analyzes the three aspects that Luckin Coffee applies in the Internet and big data, including operations, marketing, and product research and development. In the end, it is discovered that the combination of coffee and the internet can improve the competitiveness and growth of the company in the coffee industry.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Advances in Economics, Management and Political Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
