Abstract

with the gradual promotion of Rural Revitalization Strategy in China, the rural economy has developed rapidly, and the rural express business has increased sharply. Facing the strong development potential of the rural express market, the existing rural express operation mode has gradually failed to cope with the booming rural express market, and the operation mode of rural express needs to be improved. At the same time, the rapid development of information technology makes the concept of sharing economy into people’s life, and the mode of sharing economy is introduced to solve social problems.Based on the perspective of resource sharing, this paper analyzes the current situation and existing problems of the operation mode of rural express, and puts forward a new distribution mode—Resource Sharing Distribution Mode, based on information data sharing, facilities and equipment sharing, human resource sharing and other resource sharing. In order to realize the smooth operation of the innovation mode, this paper discusses the feasibility of the innovation mode from three aspects: the establishment of sharing mechanism, the construction of information platform and the design of business process. Finally, we put forward two safeguard measures of benefit distribution and incentive mechanism, and puts forward opinions for the operation of rural express.

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