Innovation and New Product Development Management

Abstract

The new product development process of enterprises can not be separated from innovation, new product development process of enterprise need for effective management. Consumer tastes, competition and rapid technological change, businesses must continue to develop new products and services to meet consumer demand. New product development strategy of many strategies to be adopted by enterprises in accordance with the actual situation, according to the market environment and each practicality of the strategy, operational, and other serious, careful choices. In this article, it expounds the meaning of innovation and new product development, focuses on analyzing the new product development in the whole process of how to innovate and discussing how the use of innovative new product development theory of management and new product development strategy.