Abstract
The strategic entrepreneurship field has established the importance of a generalized entrepreneurial behaviour across the organization. However, extant research has failed to establish how the association with innovation is different in service businesses. This is a relevant gap in the literature addressed by the paper, given the role of services in the world economy and the importance of employee–client interactions for the competitiveness of most service businesses. An empirical analysis from 127 service and non-service firms, using hierarchical multiple regression, confirms there are relevant differences, with important theoretical and managerial takeaways.
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