Abstract
Competitiveness is a fundamental indicator of great importance for the functioning of both enterprises and national economies. A number of factors influence the assessment of an enterprise's competitiveness. Among these factors is innovation activity. For Bulgaria wine production is a traditional sector with potential for development in different directions. Given the increasing competition on the domestic and world wine market, a research of the Bulgarian wine industry is more than necessary. One of the directions that can contribute to increasing the competitiveness of the sector is increasing the innovation activity of the wine producers. In this sense, the aim of this study is to conceptualize the role of innovation activity as an element of competitiveness, and in particular its role in improving the competitiveness of the wine industry. For this purpose, a number of theoretical sources and empirical studies on innovation activity and competitiveness in both general and wine-making are reviewed. Systematization of the studied literature was made and summaries were made about the possible contribution of the innovation activity in improving the competitiveness of Bulgarian wine production.
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