Innovation acceptance and customer satisfaction. A survey on tax information systems

Abstract

The pace of introducing innovation-based products and services to the market is increasingly fast and it significantly affects customer satisfaction, not only for consumer products and services, but also in the delivery of public service services. This paper uses innovation acceptance and technology adoption models to investigate the acceptance and satisfaction of taxpayers from introduction of new tax information system in Iran. By a review of existing models and related effective factors, a conceptual model has been developed based on DeLone-McLean model, and was applied on users in the Iranian tax information system. Findings of this research show that factors that lead to information transparency and more participatory users have a positive effect on innovation acceptance and the satisfaction of users of such technologies.