Abstract
The ATLAS Education & Outreach project has, over the years, developed a strong reputation for supporting innovation. Animated event displays, musical CDs, 3d movies, 3-storey murals, photo books, data sonifications, multi-media art installations, pub slams, masterclasses, documentaries, pop-up books, LEGO® models, and virtual visits are among the many diverse methods being exploited to communicate to the world the goals and accomplishments of the ATLAS Experiment at CERN.This variety of creativity and innovation does not pop out of a vacuum. It requires underlying motivation by the collaboration to communicate with the public; freedom and encouragement to do so in a creative manner; and a support structure for developing, implementing and promoting these activities.The ATLAS Outreach project has built this support structure on a well-defined communication plan, high-quality content, and effective delivery platforms. Most importantly, implementation of the program has been based on the effective engagement of the participating institutes and other key partners, not only to leverage modest human resources and funding, but also to take advantage of the rich imagination and inspiration of a diverse, global human collaboration. We present our current plan, on-going activities, and a few more fun innovations for the future.
Highlights
Communication is both central and essential to the scientific process
In order to effectively achieve the communication objectives described above, the programmes developed by the ATLAS Education & Outreach project are built on three primary themes: Physics, Collaboration, and Technology
The themes and messages described above are implemented by the ATLAS Education & Outreach project using a variety of communication platforms, content and activities
Summary
The complete ATLAS Education & Outreach team includes all 3000 members of the collaboration, many of whom contribute actively by hosting local exhibitions, events or public talks, giving interviews to local media, translating public documents, acting as guides for visits or virtual visits, writing blogs, and engaging the public by sharing their enthusiasm for science and the physics of the LHC. The core team described below is primarily engaged in developing platforms, content and strategy to facilitate these activities
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