Abstract
ABSTRACT This qualitative inquiry examines the evolving perceptions of tattoos among the Filipinos, investigating whether tattoos persist as markers of societal deviance or have transitioned into mainstream vehicles for self-expression and leisure pursuits. The recruitment phase, conducted in August 2023, targeted residents of Quezon City, encompassing tattoo artists and individuals both with and without tattoos. Through in-depth interviews, insights were gathered from a demographically diverse cohort comprising 22 male and 13 female participants. Employing thematic analysis, three overarching themes were delineated: “Tattooing as Artistic Expression,” “Tattoos as Personal Narratives,” and “Social Perceptions and Stigma.” The findings underscore the nuanced role of tattoos within Filipino society, advocating for scholarly engagement to deepen comprehension of this multifaceted phenomenon. The research illuminates a discernible shift in Filipino attitudes towards tattoos, positioning them as legitimate conduits for self-expression and leisure engagement. While societal stigma persists, the study advocates for informed awareness and ongoing dialogue to cultivate acceptance of tattoos as legitimate modes of artistic expression and identity formation within the Filipino cultural context.
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