Initiation Of A Marketplace-Based Creative Freelance Service Provider To Optimize Msmes Digital Marketing In Indonesia

Abstract

Micro, Small, and Medium Enterprises (MSMEs) is a sector that has a major contribution to the Gross Domestic Product. However, there are still many problems faced by MSMEs, including digital marketing. One of the causes of these problems is the lack of skills of MSMEs actors in the creative field. Beside that, the number of creative freelancers continuously increase as well. These two conditions are the right momentum to create an innovation that can make it easier for MSMEs actors to optimize their marketing. Therefore, this paper aims to provide alternative solutions for MSMEs actors in assisting to optimize digital marketing more effectively and efficiently. This writing uses a qualitative approach with a Business Model Canvas (BMC) as the analysis tool. The result of this writing is the creation of an application for providing freelance worker services in the field of creative work to optimize MSMEs marketing. This application carries the marketplace concept, which can make it easier for MSMEs actors to find freelancers who offer services in the field of digital marketing.