Abstract
This study proposes a model of initial investor trust in mobile brokerage service and considers the effects of seven antecedent variables on shaping an investor's initial trust in and adoption intention toward mobile brokerage service. We test the proposed model through a questionnaire survey involving 332 subjects. The results indicate that the initial trust is mainly affected by information quality, structural assurance, perceived ubiquity, disposition to trust and compatibility. It is also found that initial trust, perceived ubiquity and compatibility are vital for the intention to use mobile brokerage service. The findings provide useful suggestions and implications for academics and practitioners.
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