Ingroup love, outgroup hate, and the gateway group effect: Comparing the direct and indirect impact of dual versus single identification.

Abstract

Decades of research in social identity have shown that people instinctively hold positive attitudes towards ingroup members and negative attitudes towards outgroup members. However, it remains unclear how people respond to individuals explicitly identified with both one's ingroup and outgroup. We propose that when people are exposed to dual-identified individuals and groups (e.g., Muslim-Americans explicitly identifying with both their Muslim and American identities), intergroup attitudes will improve, driven more by the ingroup component (American), despite the presence of the outgroup component (Muslim). Moreover, we suggest exposure to dual-identification can also improve attitudes toward the broader outgroup (Muslims more generally), a phenomenon called the gateway-group effect. To test these hypotheses, we created a new measure of dual-identification and conducted three studies involving both Muslim-Americans and Mexican-Americans. Results confirmed that exposure to explicitly dual-identified groups improved attitudes towards the dual-identified group (e.g., Mexican-Americans) as well as toward the respective outgroup (e.g., Mexicans).