Abstract
<p>Within the new landscape of political communications characterized by infotainment in prime time television programs, this article analyzes the presence of four political representatives in <em>El Hormiguero</em> to explore if their appearances reinforce gender stereotypes. The analysis of the television programs reveals a substantial progress in the elimination of gender stereotypes which the media traditionally convey and reproduce in political campaigns. The analysis reveals a practical elimination of gendered bias in the interviews; the sexist tone remains, however, in other spaces of the television program linked to humor and entertainment practices.</p>
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