Informing Consumers: A Bibliometric and Thematic Analysis of Pack Nutrition Labelling

Abstract

Aim/Purpose: The focus on human well-being has attracted the attention of consumers, organizations, and marketers to understand the various facets of Front of Pack Nutrition Labelling (FOPNL). This study examines the overall research trends in the FPONL domain and identifies the new research areas. Background: FOPNL is becoming increasingly popular and its influence has been widely examined. Different label schemes have been introduced across different regions in the world. Nevertheless, such interventions are limited in developing economies. Methodology: This study uses bibliometric analysis methods to explore Front of Pack Nutrition Labelling (FOPNL) trends using 602 articles published in selected business journals. Contribution: The paper identifies the new FOPNL research avenues. The study indicates that FOPNL has become a crucial research area, and more research is needed at the organization, managerial, and policy levels. Findings: The study identifies four themes. The first theme identified is the effect of harmful nutrients on health and the role of FOPNL nutrition in changing eating habits. The second theme focused on the government's policy and implementation of FOPNL nutrition labeling regulations. The third theme is dedicated to the work on attention, perception, understanding, and influence of multiple traffic light schemes. The fourth theme relates to the Health Star Rating, Nutri Score, and Healthier Choice FOPNL nutrition labeling schemes. Overall, the paper informs consumers, manufacturers, and regulators about the recent trends in the FOPNL research. Recommendation for Researchers: Though FOPNL has been widely examined in the health and nutrition domain, however, limited research has been done in the marketing domain. Research using neuroscientific methods (e.g. eye tracking) should provide more robust findings. Future Research: There is limited research on FOPNL from emerging economies. Future research can examine how FOPNL may influence people, policy, and private entities.