Abstract

Background. Today, most of the «best practices» of functioning both in the developed sectors of the economy and in everyday life transactions are based on the use of advances in information technology. Informatization has brought great advantages to society, but there are also problems that all are facing.Objectives. The article is devoted to the analysis problems of professional adaptation new generation designers to the modern requirements from informatization. The individuals’ peculiarities in social and professional adaptation to the requirements of the information society in the conditions of the digital revolution were considered.The aim of the study consist in the analyze the role of digital competencies in the social and professional adaptation of designers of a new generation.Methods. The research methodology is based on a system analysis of the processes which is taken a place in modern society ecosystem transformation by influence of digital revolution. To compare the strengths and weaknesses of traditional and modern transactions using digital competencies, a component decompositions approach was used to analyze the complex problem of studying the informatization influence vector on various aspects of culture formation.Results. This report largely dedicates to prospective models for the transformation of typical activity tasks and new competencies that are induced under the digital revolution influence. The novelty lies in developing an approach to adapting people to the conditions of the information society, which can be used to solve problems of social and professional adaptation of designers. The rationale for the role of digital competencies as a key factor in the social and professional adaptation of new generation designers is presented under the conditions of the convergence of specializations and the reengineering of technological and business processes.

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