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Abstract
The Planned Risk Information Seeking Model (PRISM) was employed to explain people’s information-seeking intentions in the context of hydraulic fracturing. Stages from the Precaution Adoption Process Model (PAPM) were included in the analysis as a moderator. The PRISM fit the data well. Moreover, results showed overall model differences among people who have not decided to take action on hydraulic fracturing, people who have decided to take action, and people who have decided not to take action. Findings provided justifications for tailored messages to encourage information seeking among the varying publics.
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