Abstract
As the technology has been evolving, India has been witnessing an increased internet revolution growth. Due to information technology IT revolution, all political parties in India are campaigning their party and candidate through social networking sites to capture the confidence and to win the trust of electors in parliamentary elections in 2014, this revisited their marketing strategies: transition from offline to social media. This study develops a conceptual model and identifies the major factors to the merchandising strategies of political parties: transition from offline to online. Analytic hierarchy process AHP is used to produce a hierarchy structure model to prioritise the influencing factors of electors of by the survey of judgment. The results of our analyses show that the growth of internet technology occupied the first rank followed by internet penetration and e-marketing. The findings of this research show that all the offline channels are converting into online channels with very fast speed due to the technology revolution.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Business Information Systems
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
