INFORMATION TECHNOLOGY RESPONSES AND FINANCING ABILITY ON E-COMMERCE PERFORMANCE

Lis Sintha Ompusunggu,Ika Pratiwi Simbolon

doi:10.29121/granthaalayah.v8.i9.2020.1584

Lis Sintha Ompusunggu, Ika Pratiwi Simbolon

Open Access

https://doi.org/10.29121/granthaalayah.v8.i9.2020.1584

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Abstract

This research objective is to recalling the paradigm and describe the various responses to use information technology. This research is a type of literature study. This study is also descriptive research with the support of theories and the findings from previous studies. Responses to new technologies and financing ability play an essential role in achieving good performance. Strategic responses are different among firms that can be classified according to magnitude, domain, and speed. IT strategy, IT structure, social media and search engine marketing also other responses which have essential roles to the firm's performance.

Highlights

The information technology revolution affects the way of running a business to achieve a competitive advantage
In the findings of their research, they found that internet and e-alliance formation have a significant effect on the performance of companies
Retailers who assimilate the Internet in the business process generate higher performance compared to retailers who do not use the Internet in the business process

Summary

INTRODUCTION

The information technology revolution affects the way of running a business to achieve a competitive advantage. With the development of that technology, companies need to use information technology to be able to compete with their competitors. It becomes essential to study the strategic responses roles in new technology on performance [3]. Responding to these technological developments, many companies use social media to do business daily to gain a competitive advantage. Financing ability is essential in gaining a competitive advantage to compete with competitors. This research makes several significant contributions to the development of theory and managerial activity in making the business strategy which in line with the development of information technology. This research highlights the findings and inventions from the previous research and describes the theory that has existed before

LITERATURE REVIEW

RESULTS AND FINDINGS

CONCLUSION