Abstract

It was demonstrated that many mobile commerce (m-commerce) websites failed to attract customers, due to not being user-friendly and a lack of security relating to user interfaces. Among research accessed, none conducted usability evaluations where security as attribute was evaluated on m-commerce applications. Therefore, a new usability model for m-commerce applications is proposed, including security as usability attribute having direct effects on the market behavior and efficiency of users’ experiences with m-commerce applications. The research addressed the imbalance in literature by conducting a usability evaluation incorporating security, aiding validation of the proposed usability model. The study also addressed the lack of security attribute as instance of existing usability models and proposed a domain-specific evaluation method for usability evaluation of m-commerce websites. The outcomes showed that users consider security to be an important parameter when navigating m-commerce websites. Therefore, mobile application design and web design should look at optimizing the performance of security attributes for m-commerce websites, boosting customers’ shopping online quality of service.

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