Abstract
In the current era of globalization, IS and IT are utilized to be able to compete and increase company productivity. Information system strategic planning is one of the keys in achieving the target expected by the company. NUSATOVEL PT has implemented an information system, but there are still some parts that have not implemented the information system. The information system strategy planning model uses the Ward and Peppard method with SWOT analysis, Value Chain analysis, and Mc Farlan's Strategic Grid. By using this method various factors that affect the company, both internal and external are analyzed to get a formula that is the basis for preparing a new IS / IT strategy in the form of an IS / IT portfolio, which can then be used as a strategic plan. Research using this method makes strategic planning for IS / IT that can provide recommendations or solutions to the development and implementation of IS / IT that is more effective and efficient for the company. The proposed information system strategy, namely Graphic Design SI, Customer Relations Manager SI, SI Services, can be implemented within the next 3 (three) years.
Highlights
In the current era of globalization, IS and IT are utilized to be able to compete and increase company productivity
of the keys in achieving the target expected by the company
get a formula that is the basis for preparing a new IS
Summary
Perencanaan strategis SI/TI memerlukan analisis lingkungan bisnis internal dan bisnis eksternal untuk menentukan strategi SI/TI pada Nusatovel dalam meningkatkan produktivitas perusahaan, dan mendukung perusahaan dalam meningkatkan efisiensi bisnis dan efektivitas manajemen dengan memberikan keunggulan bersaing. SI/TI yang ada kurang maksimal contohnya Web yang digunakan kurang menarik dan sangat sederhana. Untuk dapat mengatasi kendala-kendala yang ada, sangat diperlukan Perencanaan Strategis Sistem Informasi pada Nusatovel agar dapat memanfaatkan teknologi informasi secara menyeluruh serta mengikuti trend teknologi yang sedang berkembang seperti mobile. Maka dalam menyusun perencanaan strategis sistem informasi menggunakan metode Ward and Peppard karena metode ini dianggap paling efektif dan efisien untuk memenuhi kebutuhan informasi[3]. Beberapa metode analisis antara lain: analisis SWOT yaitu perencanaan strategis yang digunakan untuk mengevaluasi kekuatan (strengths), kelemahan (weaknesses), peluang (opportunities), dan ancaman (threats) dalam spekulasi bisnis, analisis Value Chain yaitu mengidentifikasikan aktivitas utama dan aktivitas pendukung perusahaan, dan McFarlan Strategic Grid yaitu untuk memetakan aplikasi sistem informasi [4]
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