INFORMATION SUPPORT FOR STRATEGIC DEVELOPMENT OF AGRARIAN ENTERPRISES

Abstract

Information tools for ensuring strategic development are investigated on the example of agricultural enterprises. The methodological foundations of the content of basic categories for the management of strategic development are revealed, the components of the structure of its information support are highlighted and it is determined that the information support of the strategic development of agricultural enterprises is scientifically grounded management of the process of constant growth of the volume of information and knowledge through traditional and new tools for processing and analyzing information by means of accounting. ts use in the activities of producers to obtain competitive advantages and the formation of an effective agricultural policy. The role was determined, the state was assessed, the tasks were defined and the features and problems of economic development and information support of agricultural enterprises were identified. Based on strategic tools, the main directions of improving information support for the strategic development of agricultural enterprises include those based on the intensification of information flows and analytical processing of the entire information array, the development of internal information architecture and ensuring the harmonization of information and communication chains. These include: automation of procedures for accumulation, processing, modulation and storage of documents; introduction of new tools of information and communication technologies; optimization of the rhythm of information flows; harmonization of internal and external information and communication chains; introduction of network tools for information and communication interactions; elimination of duplication of information; minimization of information noise, etc. The implementation of measures to provide information support for the strategic development of agricultural enterprises will facilitate the transition to its new quality and ensure the generation of competitive advantages, improve the quality of information processing; stimulates the formation of a flexible information architecture; will reduce the complexity and cost of information support.