Abstract
Information technology has transformed many other aspects of human endeavor and has helped create systems for responding to a wide range of societal needs. The benefits of pertinent farm related information in empowering farmer are significant and remain to be exploited. Potato is one of the most important crops grown successfully in North East India but farmers have limited access to the updated information. A research study was undertaken in four major potato growing states of NE including Assam, Meghalaya, Nagaland and Tripura with a sample of 480 farmers. It was found that potato farmers preferred to utilize informal information sources more than formal as well as the mass media sources with respect to using inputs and taking pertinent decisions with respect to sustainable potato cultivation. Farmers urgently require timely and reliable sources of information for taking important farm management decisions. Therefore, it is recommended to popularize the strategic use of mass media including user friendly ICT tools for better and faster outreach to the target farmers.
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