Abstract
Purpose – This study aims to focus on the use of information sources by contractually integrated retail entrepreneurs. The research question is as follows: how can the use of information sources by contractually integrated retail entrepreneurs be classified using the dimensions of “external/internal” and “formal/informal”? In addition to analyzing the use of information sources, this study seeks to shed light on the relation between the information sources used by retail entrepreneurs and retail entrepreneurs' effectiveness.Design/methodology/approach – An internet survey study was conducted among K‐retailers from K‐alliance. K‐retailers are independent retail entrepreneurs who own and manage their retail businesses, and who invest considerable personal and financial resources in these enterprises. The total number of questionnaires sent out was 1,170. Of these, 226 were satisfactorily completed for use in the analysis.Findings – The study reveals that the majority of contractually integrated K‐retailers ...
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