Abstract
The article discusses the features of split testing and usability testing. The stages of these two types of testing are proposed. To create a web resource convenient for the user and practical for the business, analytics helps. Ergonomics test (usability testing) is a type of software testing that is aimed at exploring the convenience for users of a web page, user interface or device. At the end of the usability testing, a split (A / B testing) is performed (or not). A / B testing involves setting up two different options for a web page or landing page and sending the same amount of traffic to each page option. Then, the number of conversions for each option is measured and the best is revealed. The best option generates the most conversions. The stages of these two types of testing are proposed. An application is described that allows usability testing of information resources. The developed application supports the function of analysing images according to the main colour schemes, collect statistics selected by the user and upload their PC to an Excel document, independently define areas for collecting statistics.
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