Information Resources Management for Customer Focus in Small Manufacturing Companies

Abstract

This paper covers a recent pilot study undertaken in a small manufacturing company. The purpose was to identify the information resources which the company required to be Customer-Focused, and to test whether the methodology used is appropriate. The reasons why Customer-Focus in small companies is considered a relevant area and why the particular methodology was selected are explained, and the results and further discussion are presented.KeywordsInformation Resource ManagementCustomer-FocusSmall Manufacturing Companies