Abstract
The current communicative ecosystem has profoundly transformed journalistic work and the media, generating with great eagerness the emergence of digital native media that do not follow the logic of their conventional peers. Although the advent of these media is not entirely negative, as they create multiple voices that contribute to pluralism, their quality has undoubtedly been questioned on several academic fronts. This work analyzes the most important Latin American digital native media by number of accesses (traffic), using a taxonomy of evaluation of dimensions of the informative quality, in which aspects such as informative sources, uses of international news agencies, correction of contents and factuality levels, ideological plurality in their opinion contents, among others, are taken into consideration. Of the emerging results, the ‘use of statistical indicators’ was the least rated (32.5%), mainly due to a lack of data journalism in the media studied. It is also worth noting that the indicator ‘comments and monitoring’ obtained the second-lowest rating, indicating an absence of conversation between the media and its audience through the comments section of each content.
Highlights
With the rise and popularization of Internet and social networks, conventional media opened their digital channels—webs, podcasts, streaming, fan pages— because the informative consumption began to migrate its platforms, and because new digital native media that escaped from the informative logics prevailing in past centuries were born (RomeroRodríguez, De-Casas-Moreno, & Torres-Toukoumidis, 2016), especially regarding editorial verification processes (Salaverría, 2005), information review structures, financing methods, and even the training and experience of new content creators who did not necessarily come from journalism (García-Serrano, Romero-Rodríguez, & Hernando Gómez, 2019; Romero-Rodríguez & Aguaded, 2018)
From the Caribbean to Patagonia, the 20 Latin American countries have witnessed the birth of digital native media projects in the
The research is of mixed nature and is carried out in the Latin American context
Summary
With the rise and popularization of Internet and social networks, conventional media opened their digital channels—webs, podcasts, streaming, fan pages— because the informative consumption began to migrate its platforms, and because new digital native media that escaped from the informative logics prevailing in past centuries were born (RomeroRodríguez, De-Casas-Moreno, & Torres-Toukoumidis, 2016), especially regarding editorial verification processes (Salaverría, 2005), information review structures, financing methods, and even the training and experience of new content creators who did not necessarily come from journalism (García-Serrano, Romero-Rodríguez, & Hernando Gómez, 2019; Romero-Rodríguez & Aguaded, 2018). Media and Communication, 2020, Volume 8, Issue 2, Pages 135–145 last two decades, which on many occasions achieve high levels of consolidation (Salaverría, Rivera-Rogel, & González-Córdova, 2019; Salaverría, Sábada, Breiner, & Warner, 2018), despite the fact that in many countries of the region there are still significant inequalities of access to information due to digital gaps of economic, age, and geographical reasons (Lotero-Echeverri, Romero-Rodríguez, & Pérez-Rodríguez, 2018) In this context, where the presumption is a preponderant activity, the quality of the contents constitutes one of the needs towards which the media—digital or not—must turn their gaze. In terms of the quality of digital information, it has been shown that this one is crucial in areas such as media reputation (Madhikermi, Kubler, Robert, Buda, & Framling, 2016), innovation and return on investment (Lee, Chen, & Hartmann, 2016), audience confidence (Berezan, Yoo, & Christodoulidou, 2016), user satisfaction (Ghasemaghaei & Hassanein, 2016; Leite, Gonçalves, Teixeira, & Rocha, 2016), and receiver market loyalty (Wang, Li, Li, & Wang, 2014)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
