INFORMATION NEEDS FULFILLMENT OF K-POP FANS THROUGH THE USE OF LYSN SOCIAL MEDIA

Abstract

Technology development eases the process for humans to fulfill information needs by giving birth to new media. One form of new media is social media. Nowadays, to meet humans' information needs, we can use many social media, one of them is Lysn. Lysn is a social media that only provides information about K-Pop. This research aims to describe the fulfilment of K-Pop fans' information needs through the use of Lysn, uses several supporting theories: mass communications, new media, social media, uses and gratifications theory, information needs, and fandom. This research uses a qualitative approach with a case study method. Research data were obtained from observation, in-depth interviews with four informants, documentation, and literature study. This research shows that K-Pop fans get the fulfilment of their information needs through Lysn. Information obtained from Lysn has succeeded in meeting the five needs of audiences in media. In addition, K-Pop fans also expressed their satisfaction with the information obtained from Lysn. Lysn's presence positively impacts the K-Pop fandom because it provides a fun experience and information that cannot be found in other media.