Abstract
The article deals with the problem of technological gap management in industrial enterprises, taking into account the interconnections of the introduction of new technologies and the release of final innovative products. The role of innovative marketing as a tool for forecasting the emergence of new technological development opportunities is substantiated. At the same time technology is considered as an element of organizational culture. Attention is paid to such an important concept as the technological gap. The need for new technological developments, evaluation of an effective option to launch the latest technology for a new product or service has been determined.
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