Abstract
In an experimental investigation of the effects of information load on consumer decision making, respondents experienced information overload when they were provided with 10, 15, 20, or 25 choice alternatives or with information on 15, 20, or 25 attributes. Alternative measures of the dependent variable yielded similar results, thus enhancing confidence in these findings.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
