Abstract
The aims of the study were (1) to explore information framing effect on the public’s intention to receive the COVID-19 vaccination and (2) to understand the key factors influencing the intention of COVID-19 vaccinations in China. An online questionnaire survey was conducted to explore the influence of demographic characteristics, individual awareness, social relationship, risk disclosure, perceived vaccine efficacy, and protection duration under the assumptions of information framing. The results showed that (1) the persuasion effect under loss frame was higher than that under gain frame (B = 0.616 vs. 0.552); (2) there was no significant difference between sex, age, income, occupation, educational background and residence for the participants’ intention to be vaccinated; whether family members/friends were vaccinated had a strong correlation with their vaccination intention under the gain frame; (3) the higher the understanding of COVID-19 and the compliance with government COVID-19 prevention and control measures were, the higher the vaccination intention was; (4) risk disclosure had the greatest impact on people‘s COVID-19 vaccination intention; (5) perceived vaccine effectiveness and duration of protection had little effect on people’s intention to receive vaccination. The influence of information framing on the intention of COVID-19 vaccination is different. The publicity of relevant health information should pay attention to the influence of information framing and contents on the behavior of public vaccination, so as to enhance public health awareness and promote the vaccination of the whole population.
Highlights
The COVID-19 pandemic has severely impacted people’s daily life and the normal operation of society
Effect of Demographic Characteristics on Vaccination Intention Based on Information Framing
Through the analysis of variance (ANOVA), age, income, occupation, educational background did not reach a significant level of intention to be vaccinated, indicating that these demographic characteristics did not significantly change the intention to be vaccinated
Summary
The COVID-19 pandemic has severely impacted people’s daily life and the normal operation of society. Five COVID-19 vaccines have been approved for use in. As of 31 May 2021, 31 provinces (autonomous regions and municipalities directly under the central government) and Xinjiang Production and Construction Corps in China, reported a total of 661.468 million doses of COVID-19 vaccine. Studies show that only if the rate of COVID-19 vaccination in the population reaches 67%, will the incidence of infection in COVID-19 decline [1]. It is very important to improve the vaccination rate of the COVID-19 vaccine
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