Abstract

This paper explores the use of social networking sites amongst the student population of a Welsh university, with particular respect to information-sharing and privacy behaviours, and the potential impact of social networking site checks by employers on future use of these sites. A mixed-methods research design incorporating both quantitative and qualitative approaches was employed to investigate the research question. Results demonstrated that participants were concerned with maintaining privacy online, and were careful with regards to posting and protecting information on social networking sites; however, protective measures were imperfect due to human and system errors. Most respondents were aware of social networking site surveillance, with many noting that this would have an impact on their future use; however, users are active in protecting their privacy through a combination of use of privacy settings and varied levels of information disclosure dependent on context.

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