Information and Data Analysis Based on Big Data and Blockchain Technology in Promoting the Development of Cultural Tourism Industry

Abstract

With the introduction of the reform and opening-up policy, the Chinese tourism industry has made considerable progress, but the current development is facing new development shortcomings and limitations. With the rapid development of technology and informatization, big data and blockchain technology provide new ideas and directions for the development of information and data analysis in the cultural and tourism industry. Under big data and blockchain technology, an in-depth research is conducted on the statistical system and GDP accounting data of the two industries of culture and tourism using coupling coordination model, model setting, and proxy re-encryption technology. It coordinates the statistical system of cultural and tourism industries, forming a unified cultural and tourism statistical report and value-added accounting report. It uses blockchain technology to calculate and analyze that the total output value of the tourism industry and cultural integration development in the past two years has increased by 1,4677.5 billion yuan, with a growth rate of 42.79%. Under the integrated development of culture and tourism in various regions, the overall income has shown an upward trend, with the highest growth rate of nearly 50%. The deep integration and development of cultural and tourism industry will become the top priority of Chinese cultural and tourism work in the future. With the addition of big data and blockchain technology, the great development of cultural and tourism integration has been realized.