Abstract
Introduction. Agricultural micro, small and medium-sized enterprises are limited in their access to the best modern agricultural practices due to both objective and subjective factors. Due to the lack of a single information system for collecting, systematizing and disseminating information on the best modern agricultural practices, they are virtually unknown to the general public of micro, small and medium-sized agricultural enterprises, little used in their activities. Methods. The following methods were used to implement the tasks: dialectical, abstract and logical and systems analysis (theoretical generalization and systematization of research results, formation of conclusions); graphic; monographic, indicator, methods of expert evaluation and rank correlation, SWOT-analysis; synthesis (development of conceptual and organizational principles of construction of information and consulting support) and other generally accepted methods of economic research. Results. The online resource center “Best farming practices “farmer to farmer” aims to provide agricultural SMEs with practical knowledge and demonstration base of modern agricultural technologies in Ukraine and the world, which can be implemented in the fruit and vegetable sector, livestock, aquaculture, poultry (except chickens), confectionery and craft products. Such resource should become a communication platform, first of all, between those who implement modern approaches and technologies and their potential followers. In particular, in the course of the study, the feasibility study of the above-mentioned online resource was economically substantiated and its impact on the efficiency of small and medium-sized agricultural enterprises was assessed. Discussion. Using the online platform as a communicator, it is planned to ensure constant and effective communication between agricultural producers, scientists, educators and advisors. Further development of the online platform will include evaluation of the effectiveness of its activities in such areas as outsourcing, advertising, and education. An important area of research is the development of an analytical database based on the resource center “Best Agricultural Practice”, covering the process of production and sale of agricultural products, as well as the creation of a trading platform that will minimize transaction costs. Keywords: agricultural enterprises, online platform, advisory, information resource, agricultural producers.
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