Information and communication technology, co-innovation, and perceived productivity in tourism small and medium enterprises: an exploratory analysis

Abstract

With the aim of providing new evidence and a practical instrument to measure co-innovative sources of productivity in tourism small and medium enterprises (SMEs), this article presents a newly designed questionnaire that has been validated by exploratory factor analysis. The empirical study was conducted on a representative sample of 500 tourism SMEs in Catalonia (a region in north-eastern Spain). Three factors emerged from the analysis: (1) Internet use; (2) firm innovation; and (3) new forms of work organization. Together, these factors explained 45.4% of cumulative variance. The reliability coefficients obtained for the three factors were high (α1 = 0.76; α2 = 0.72; and α3 = 0.71). The study also identified a specific form of co-innovation in SMEs, which is based on bringing radically innovative products and services to the market, and on Internet use and work organization practices that are clearly orientated towards increasing income and optimizing resources. The combination between economics of the firm and statistical validation tools is a source of originality of the paper. Strategic guidelines to improve SMEs productivity have also been discussed.