Information activity in the system of social communications

Abstract

The article analyzes the key aspects of information activity and its relation to various branches of public relations. The opinions of scientists who have already worked on research in the field of social communications and continue to do so in our time are weighed. In the example of their works, an explanation of the system of the information and communication process was derived, and its involvement in many specific professions today was studied. Information activity as a phenomenon is an essential component of the social communications system. It is about building an effective communication process, a system that includes representatives of the public, a communication channel, and professional communicators. In the presence of these, a complex process of information transfer can occur, which, as a result, leads to the emergence of new decisions and public expectations. Adhering to a well-defined algorithm of actions, a professional communicator can act as a conductor of objective information and the only source of dissemination of subjective data. It is worth noting that this study is quite relevant since now is the period when the information transmission process is taking on new forms. This is notably observed in the information search and processing system. Many additional software elements have appeared that simplify some processes and speed up work with information. In particular, it is about the emergence of artificial intelligence and the elements it produces in the process of its work. Therefore, information and communication activities require topical, in-depth scientific research based on the features of the modern information society. The work demonstrates the theoretical approach of scientific research, which takes place through personal analysis of the available works of academics.